I dreaded the question after I left my role as a regional director at a globally renowned media company.
Instead of having a confident answer, my usual calm poise left me and a fumbled response like, “Hmmm, well, um...some investing and I, um, sit on a startup board” left people confused and underwhelmed by what I was doing.
I thought I was above such vanity...and such insecurity.
But that “wow!” - the response you get when you say you work for Goldman Sachs, Nike or Financial Times - can be a pretty hard thing to give up.
Have you felt it? The tightness in the chest, the awkward chuckle and embarrassed mumbling when someone asks, “what do you do?”
Even though I was thrilled with my new portfolio of activities, I struggled to articulate it with confidence and purpose.
Have you felt like you don’t have the right thing to say, or say well, about what you do?
Whether you are a leader with a new job or new team, starting to interview after a layoff, struggling to explain your work in a nice sound byte, or reinventing your career, you can do this!
❌ pay gobs of $ to make your resume nice but boring
❌ engage “social media experts” to create content (I did. It was like setting my money on fire in a trash can)
❌ spent thousands for consultants to redo your LinkedIn profile only to get cookie cutter results
❌ hire an expensive personal branding coach
❌ pay someone lots of money to invent your reputation - you already have one!
It is such a relief to have an elevator pitch that reflects my values and a story log to describe my expertise regardless of whether I’m pitching the London Stock Exchange or a group of young entrepreneurs.
It gives me the confidence to talk about work I love.
It saves me time responding to people who want to work with me. It saves me time by filtering out projects I don’t want to work on because they don’t align with my values.
Based on my personal brand, I have queries on a regular basis from my 11,200+ LinkedIn followers for work and interviews.
✔️ Personal branding checklist (bonus)
✔️ Ultimate LinkedIn Cheat Sheet (bonus)
✔️ 10+ Bite-sized videos from yours truly to introduce each concept
✔️ Step-by-step activities to build your brand with purpose
✔️ Worksheets, templates and swipe files to fill out and keep, including: Life Map template, Story Log/Career Journal, Elevator Pitch Templates
✔️ A set of tools and guidelines to plan brand moving forward forever
✔️ Self-paced - take as short or as long as you likeAlright! Let me in!
Enroll now and you'll also get immediate access to these special, limited-time bonuses...
A checklist with everything you need to support your personal brand from where to start with to advanced levels!
LinkedIn is the professional social media window to your value. Eric Simm, a banker who has built over 2 Million LinkedIn followers, to showcase his top tips to help you fine-tune your LinkedIn profile.
What would it be worth to you if you could have the tools to tell compelling, unique stories about your value for the rest of your career?
What would it be worth to you knowing that the 99% of recruiters viewing your digital footprint to make hiring decisions had a real window into your incredible value?
If you were to hire someone just to look at your LinkedIn profile it would cost you $1,000. Private coaches cost even more.
Because it’s new, we’re going to let you do this for $99 USD with full refund.
Get started on your way to a perfect elevator pitch that reflects your purpose. Take as long as you want and revisit over time.Sure! Sign me up!
☑ 10+ Bite-sized videos to introduce each concept
☑ Step-by-step activities to build your brand with purpose
☑ Worksheets and templates for each module
☑ Self-paced - take as long as you need, revisit over time
Can you believe it’s only $99?
While most of my courses and coaching are thousands and tens of thousands, this course is one I want to be able to help people who don't have the time, money, bandwidth or seniority to engage in my other courses.
If you need a bit of hand-holding, I’ll have group coaching calls 2 times a month to help you out and even do a 15 minute review of your LinkedIn profile for $199.
Want to sign up your team or group? Go to the next question!
Absolutely! Drop me a line at [email protected].
When you sign up multiple people in your team, or even pull together a group of friends or colleagues, you get exponential effects.
We have group discounts. We also have bespoke programs where I’ll spend a session with your group going over your goals to set you up right and talk about how you can work together as a group to take all of the exercises to a whole new level.
In the past, companies didn’t know how to leverage the power of their own people’s personal brands. Now companies are paying for their employees to learn personal branding!
On average, content shared by employees is liked and shared 47x vs content shared by your company?
Consider gathering your colleagues to do the course together. We provide discounts for groups of 10 and up!
I’ve actually designed this specifically for you. We include easy to follow templates, checklists and steps so that no matter what level of energy you’ve got left at the end of the day, you can do what you can to move this forward to develop your brand. It also makes it ten thousand times easier in the future as you build your base to be ready for new conversations without having to start from scratch.
You can see results from just reading the table of contents, to be honest. I did a 60 minute presentation outlining the course to a focus group recently and they felt like they’d gotten great value, lasting just in that hour.
Then when you do your first exercise,creating and reviewing your life map, you can deepen your ability to get results. You can see the big peaks and troughs you have in your career and identify which to focus on to tell your story. Was it the time you moved countries, had a job loss, got a big promotion? Those are the stories you will use as the foundation of your personal brand.
If you meet someone later in the day and they ask you about yourself, harken back to the exercise. For example, I help people navigate change. Why? Because 20 years ago I came to Asia and had no idea how to deal with the shock of the change. Now, that’s the beginning of a conversation.
And it’s only the first exercise!
Well, you do have to do the work. As I said before, paying someone to create a personal brand that looks good but that isn’t at all YOU, just doesn’t work. It just doesn’t attract the kind of people and clients that will want to work with you. They’ve just bought the packaging!
But if you do the work to discover who you are and what you stand for, an amazing thing happens. People will be attracted to your unique combination of skills, traits and meaning and not only will you attract new work, you will be working with people you respect, admire and value working with too.
That said, if you’ve done the work and aren’t satisfied, we have a full money-back guarantee. I really want to see you succeed and get value from this.
Most personal branding is all about what you did, not about who you are. If you want someone to reformat your resume, you are NOT in the right place. But if you want to attract people, projects and clients for whom you are a perfect fit then we would love to work with you.
In this era of bringing your whole self to work, we look at your why and the stories that highlight it to showcase your value, contributions to attract the right people with the right work.
I’m so excited you’re here. Boy do I wish I learned this when I was just starting out. The time invested would have massively transformed my ability to get ahead.
This is a great time to start thinking about your personal brand!
You can use these techniques right away to get you off and the right foot and then use them throughout your career. These tools can give you a great arsenal of ways to present to clients, market yourself internally within your company or even in your volunteering or projects outside of work in the community.
I can’t wait to see how this transforms your prospects.
Whether you are a team leader who wants to help your team, a senior person who is looking for your next step or an entrepreneur pivoting your start-up, this course has been designed to help you dig deep into who you are and what you do to create value.
In a world of accelerating change, we all have to be thinking about when and how our jobs might change; how our current skills can be recombined and put to good use.. That can be inside a company. Or it can be preparing for a new job, starting your own company or looking for board positions. This course will help you clarify what new opportunities will be a good fit for you and help you figure out how best to communicate your talent in new ways.
This is for you to do entirely at your own pace so there are no looming deadlines and no sense of falling behind.
If you want to do it on a weekend, go for it!
If you can only do five minutes at a time for six months, that’s ok too.
You take whatever time you have to get the value you need.
At the heart of this is one major benefit - to attract the right people, projects and jobs that are a perfect fit for you. Imagine getting paid for work you love, with people who appreciate who you are. I would venture to say that that is priceless, a holy grail for most of us.
But the benefits you get from the course can go beyond that. You will leave the course with tools and practices you can use for your entire life as you continue to develop your professional persona and reputation. Specifically we teach you to do a life map, career journal and elevator pitch that can help you revamp your resume, Linkedin profile and professional bio. You can use it when you want to go for a new job or to prepare for a meeting.
This is not static learning! It will be a pillar of support in your lifelong learning and growth.
Diana Wu David is a strategist, speaker, coach and futurist. Most importantly she's been in your shoes! After 20+ years in senior roles at Financial Times, PwC she left to create work aligned with her values and her own brand. She is now a best-selling author, TED and keynote speaker, Onalytica Top Influencer in future of work, recognized LinkedIn creator, educator and board director. She is passionate about helping others find their own voice and purpose
My clients are known and recognized for their expertise beyond their title or company. They have aced internal presentations and launched projects from podcasts to books that they had on the back burner for years. They have done these things in a way that is uniquely and truly represents who they are and what they want to contribute to the world.
Great storytelling is about taking a piece of the human condition (birth, growth, emotionality, aspiration, conflict) and conveying it in a unique situation.
Your values are those things or conditions that are important to you. They represent the things you want to do in your life and work to make a difference. The clearer you are about your values, the easier it is to put them into practice. Values provide the framework for decision-making.
Living your life in the best way possible is a win-win. Being here just for yourself is unfulfilling. It’s how we all pull together that makes the world a better place.
It takes just a quick glance, maybe three seconds, for someone to evaluate you when you meet for the first time. In this short time, the other person forms an opinion about you based on your appearance, your body language, your demeanor, your mannerisms, and how you are dressed.